Necessity or luxury?
See also: Win-Win-Situation
An authentic and credible corporate culture also includes dealing with changes, separations and dismissals. Especially in challenging situations, it becomes internally and externally evident how stable and resilient the company's culture is. The fact that a business treats its employees in a socially responsible and fair fashion is a valuable indicator of the public image created by their separation culture. It positively influences the company's image, which, in turn, is an advantage when searching for new and qualified employees. Outplacement is therefore directly related to a company's employer branding strategy.
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